Thanks to the Twitter revolution, establishing your brand awareness and expanding your customer base was never easier. In fact, the whole idea of “humanizing” your […]
Year: 2024
Inspiration Ethics – The Value of Authenticity
Authentic — Noun; undisputed credibility; the quality or condition of being authentic, trustworthy, or genuine; worthy of trust, reliance or belief. Ever heard these phrases? […]
Revlon and Its Founder, Charles Revson
The story of Charles Revson, founder of cosmetics giant Revlon, is truly one of ‘rags to riches’. By the time of his death, Revson – […]
The Noise About Re-Branding – Has it Really Changed Nigeria?
Nigeria as a nation has suffered untold hardship in the hands of her past political leaders who were bent on self enrichment and acting scripts […]
Importance of Employee Branding in the Modern Corporate World and Its Implementation in UAE
Introduction In the competitive world of today, every company seeks to have the best talent around. This is the reason that it has become extremely […]
Why Pick Welding As Your Job For Life?
What will you be doing when you are grown up? Will you be a Fire-Fighter? Or maybe an Astronaut? Whatever you may choose, if you […]
Why Are New Entrepreneurs Only Able to Copy Other Businesses – Little or No Original Thinking?
As a former franchisor of an original concept, I always assumed that all entrepreneurs were like me, deep thinkers finding new niches in the market […]
Reinvent Your Career In Five Simple Steps
The phrase “reinventing yourself” seems to be popping up all over lately. Just a few days ago a friend asked me how he could do […]
Understanding Entrepreneurialism and Its Relevance to Nigerian Society
Entrepreneurialism is an important factor in the development of any nation. Entrepreneurs are responsible for taking calculated risks that open up doors to progressively higher […]
There’s No Such Thing As Work-Life Balance (Or, Another Reason Business is Not About Money)
Two themes come up frequently in my conversations with and reading about other entrepreneurs-work/life balance, and ‘the bottom line.’ The first doesn’t exist, and the […]
Advertising Outdoors – Is It Really A Breath Of Fresh Air For Advertising Buyers
When you think of Outdoor Advertising campaigns, billboards are probably the first outdoor style that comes to mind. Up to the late 1990s, the only […]
Outdoor Digital Signage – Engaging Out of Home Advertising
Outdoor digital signage is the use of modern flat screen TVs used for advertising, branding and out of home promotion. While static outdoor advertising is […]
The Power Of Hotel Branding – Brand Equity
The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong […]
Management Consultants, Creativity, Innovation
Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need management consultants? There are occasions […]
Best Online Jobs for College Students – 3 Legit Jobs for Students
1. Freelance Writer: Probably one of the most popular options is becoming a freelance writer. With so many online business owners needing fresh, original content […]