32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we introduced the world 2022 promoting technology landscape, following taking a year off in 2021. It grew a outstanding 24% to 9,932 solutions. To make it readable, we basically manufactured it completely interactive at martechmap.com, where you can search, filter, zoom, and far more. It’s rather wild.

But irrespective of its head-boggling scale, the martech landscape has constantly been a sidebar to the serious tale of how know-how is switching promoting. The actually neat stuff for me is how marketers leverage these resources with technique, talent, and imagination to attain extraordinary results for their companies and their buyers.

This is why The Stackies: Advertising Tech Stack Awards are my most loved neighborhood celebration in the martech industry. Each individual yr, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They frequently shout-out to the certain solutions they use. But the most effective types categorical how they believe about their stack conceptually. How does it in shape into their organizational functioning technique? How does it help their customer journey?

Collectively, they give us some perception into how martech is currently being used.

And, mainly because it is also a enjoyable awards application, many layout their stack slides with a minor additional pizzazz. Not automatically relevant to the stack’s mission, but entertaining to see.

This year, 32 firms sent in stack illustrations. You can see all of them in the free Condition of Martech 2022 report we introduced yesterday — The Stackies get started on page 31. (And if you want to view the ones from preceding decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our tradition, we donate $100 per skilled entry to a non-financial gain. In the previous, we’ve donated to organizations that encourage range and inclusion in martech. This calendar year, presented the terrible situation in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.

Just about every yr, we also select 5 “winners” for the awards. I put winners in prices due to the fact, while the ones we pick are brilliant illustrations of martech stacks that have introduced one thing particularly handy or artistic to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this superb corpus of genuine-environment stack examples.

4 Winning Stacks from 2021, Up-to-date for 2022

My gratitude is specifically immense for businesses who enter The Stackies multiple many years in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.

4 of the five winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with up to date slides, and wow, they are seriously awesome. They absolutely qualify as winning entries again.

Nevertheless, we desired to spread the love a bit to contributors who did not just acquire very last 12 months. So while we did not choose them as winners for 2022, they seriously deserve to be recognized as “standing winners” from previous year.

Listed here they are:

Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to lead to The Stackies! These a excellent way to help the broader martech group.

5 Martech Stacks from New Winners in 2022

Nevertheless, selecting 5 winners among all the remaining wonderful entries was challenging. These are the kinds we picked, but I strongly stimulate you to download the entire set in the Point out of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to these companies to enable them know you value their contributions.

Our five picks, in alphabetical buy:

All over again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so a lot of fantastic entries from the AMA, Annum, Cvent, Electronic Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Test them all out.