Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

It is #MartechDay!

I’m delighted to at last share with you the 2022 advertising and marketing technologies landscape, a joint manufacturing between myself and Frans Riemersma of MartechTribe (and a complete bunch of superb contributors). In this article are the essential issues you want to know:

The wild-and-mad 11-yr development of the martech landscape appears to be like this:

Or, if you like a much more quantitative perspective of the 6,521% expansion about those 11 several years:

We retired the moniker “Martech 5000”, which had immediately come to be a misnomer. This yr it would have been almost the Martech 10,000! As an alternative, we have renamed this undertaking “Martech Map” because…

We have introduced a new interactive internet site at martechmap.com, cost-free to use, that lets you lookup, form, and filter the total landscape. You can look for by key word. You can filter by a vendor’s HQ nation. You can rearrange the screen, zoom in, and even develop a PDF of your very own.

Disclaimer: the site is nonetheless in beta, so you should bear with us by way of any rough edges.

You can also add to the knowledge established — and please do! Find some thing wrong in the data? Missing seller? Seller that’s improved groups or long gone away? Let us know. We take into account this a neighborhood job, and we gladly celebrate all of the contributors to it.

The large scale and quick rate of improve of the martech marketplace and the wealth of methods inside of it was no extended well-served by a at the time-a-12 months, static graphic. It’s a position in time, which is interesting to see year-over-calendar year. But we want this group resource to be a little something that is up-to-date on a much more continual basis.

By now creating the graphic algorithmically, it’s easy to launch updates in a make any difference of minutes — compared to the dark ages of hand-inserting little logos manually on a slide (hats off to you, Anand Thaker and Jeff Eckman, for all your prior aid with that!). By employing a vendor’s favicon from their web page, which we can refresh at any time, we also conserve each ourselves and distributors from the angst of out-of-date logos.

The aesthetic is distinctive with this grid of favicon logos, but the simple benefits of prompt updates weigh seriously in its favor. Just as each and every other facet of internet marketing and martech is evolving, so also must the martech landscape.

Condition of Martech 2022 Report

Of class, just one of the perennial reactions to the martech landscape is: how can there be so numerous distributors? How has this marketplace not consolidated still? Definitely it’s destined to collapse, any moment now, correct?

These are fantastic questions to ask. I check with them myself all the time.

It is well worth noting that 972 vendors from the 2020 landscape had been eliminated for 2022, possibly because of to staying obtained or some considerably less content exit from the industry. That’s 12% churn from two a long time back! The martech landscape does consolidate.

But at the exact time, new sellers preserve coming into the sector (and more who have been in the market place continue to keep having discovered in our ongoing research). Although 972 vendors had been eradicated, a whopping 2,904 suppliers have been included, which introduced the internet overall from 8,000 to 9,932.

Frans and I have many models and theses that offer some rationalization to these dynamics that we see in the market. This year, we have incorporated them — alongside with a bunch of other good data about stack adoption designs — in a Point out of Martech 2022 report.

It’s no cost for you to obtain (wholly ungated):

(As a bonus, the report also involves all of the entries to The Stackies 2022: Advertising and marketing Tech Stack Awards, so you can evaluate illustrations of how other firms have merged martech methods in their marketing stacks.)

The exploration for this task and the accompanying report was generously supported by these 6 sponsors. We would kindly motivate you to check them out:

In addition, we have produced a “gratitude graphic” that displays the numerous contributors to the martech landscape facts set. We hope you are going to sign up for them for a potential update that contains contributions you choose to make.

Merry #MartechDay to you — I hope you get pleasure from this new graphic, report, and interactive internet site.