As a former franchisor of an original concept, I always assumed that all entrepreneurs were like me, deep thinkers finding new niches in the market […]
Reinvent Your Career In Five Simple Steps
The phrase “reinventing yourself” seems to be popping up all over lately. Just a few days ago a friend asked me how he could do […]
Understanding Entrepreneurialism and Its Relevance to Nigerian Society
Entrepreneurialism is an important factor in the development of any nation. Entrepreneurs are responsible for taking calculated risks that open up doors to progressively higher […]
There’s No Such Thing As Work-Life Balance (Or, Another Reason Business is Not About Money)
Two themes come up frequently in my conversations with and reading about other entrepreneurs-work/life balance, and ‘the bottom line.’ The first doesn’t exist, and the […]
Advertising Outdoors – Is It Really A Breath Of Fresh Air For Advertising Buyers
When you think of Outdoor Advertising campaigns, billboards are probably the first outdoor style that comes to mind. Up to the late 1990s, the only […]
Outdoor Digital Signage – Engaging Out of Home Advertising
Outdoor digital signage is the use of modern flat screen TVs used for advertising, branding and out of home promotion. While static outdoor advertising is […]
The Power Of Hotel Branding – Brand Equity
The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong […]
Management Consultants, Creativity, Innovation
Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need management consultants? There are occasions […]
Best Online Jobs for College Students – 3 Legit Jobs for Students
1. Freelance Writer: Probably one of the most popular options is becoming a freelance writer. With so many online business owners needing fresh, original content […]
Five Offline Advertising Mantras for Startups
The stream of business is ever demanding. People in the marketing department of a business startup have to be on their toes to stay abreast […]
How Many Business Cards Should You Order?
In the modern world of business and networking there is so much conflicting advice about the giving out of business cards. Some say give them […]
Healthcare Advertising: Making The Most Of Your Advisory Board
Whether you are marketing a pharmaceutical or biotechnology product, medical device, hospital, or other healthcare product or service, an advisory board is a potentially valuable […]
How Pay-Per-Click Advertising Can Help During a PR Crisis
When a person thinks about pay-per-click advertising, the first thoughts might be that it is used to drive traffic to a website. The ad has […]
How to Turn Your Travel Passion into Tourism Business Profits – Part I
This is the candid and illuminating story of how Kevin Warren turned his travel passions into substantial profits, fun and adventure. Back in august of […]
Understanding Group and Personal Ethics – Nu Leadership Series
Men cease to interest us when we find their limitations. The sin is limitations. As soon as you once come up to a man’s limitations, […]