From payment relief to blood drives, big brands are pivoting to match the message to the moment

From payment relief to blood drives, big brands are pivoting to match the message to the moment

From payment relief to blood drives, big brands are switching out their high-energy promotions for more muted social messaging that aims to bring thoughtful pause to Americans — while reminding them of their favorite products. In the wake of the coronavirus pandemic, advertisers are having to radically rethink how they talk to customers to reflect […]