By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and that outcome might not be in your favor. It could be downright horrible.
Your strong brand in Network Marketing will influence other Networkers and work overtime to engage those who may not have been targeted at all. For example, someone looking for a new career comes across your blog because you talk about a career change. That person gets to know you a little through your blog posts. They, then, inquire about how to work for or with you. You now have a potential new distributor that wasn’t looking to join a home based business at all. A successful brand self-promotes, offers a unique experience, will breathe loyalty, and offers consistency in the quality of the service.
Here’s the hardcore truth on why branding is critical to your network marketing business. As a network marketer, you sign representative agreements to become distributors for your network marketing company. This means you are nothing more than a salesman and you own nothing. You sell THEIR product or service. Many people think that their network marketing business is THEIR business but you have to be aware that the company you are a distributor for can take that business away for any reason they see fit. If you don’t act in accordance with their policies and procedures….GONE is your downline. Some companies are really good at having you become loyal distributors for them. So understanding this premise, you should only see your network marketing company for what it is, an income stream. Understanding that business relationship, should set you free.
The concept of branding YOU in network marketing not only changed my business, but changed my life. The power of building You, Inc is that YOU control all the leads (and distributors) because you are building your OWN list of people. These people get to know you through your branding efforts and practically follow you wherever you decide to go. So YOU keep control of YOUR business.
Even if your current company went out of business, you have a list of people that joined you and you can practically start another down line overnight. Try this exercise to get you started in the right direction.
- What am I naturally gifted at
- What am I most passionate about
- What do I get the most excited about doing or sharing
Tomorrow we will show more questions to ask and continue to drill down on your branding strategy.