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I would advocate that you hyper specialize if you’re starting an e-commerce business. Why? As a result of many e-commerce websites have very deep pockets and patient traders and are prepared to sell merchandise for razor skinny margins (i.e. Amazon) or even at a loss to build market share. That being mentioned in the event you can present some strong income on this business, and particularly when you have repeat clients, you will have a enterprise that is worth some huge cash even before it’s profitable.

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