Yesterday — #MartechDay, yay! — we introduced the world 2022 promoting technology landscape, following taking a year off in 2021. It grew a outstanding 24% […]
Tag: martech
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 percent of martech and marketing and advertising ops professionals acquired a promotion in the previous yr. Additional accurately, fifty percent of the 426 respondents […]
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in putting up. I took a extensive, much-necessary family members holiday — nearly totally digital-cost-free. I’m now back in the saddle, […]
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org not too long ago released their hottest Martech Substitute Survey 2022, exactly where entrepreneurs shared which apps they’ve changed about the […]
Think the martech landscape is big? Here’s the size of the software industry overall
About the 11 many years that I have been publishing the martech landscape, as it mushroomed from ~150 options to ~10,000, I’ve witnessed many individuals […]
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was […]
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve […]